Vanity is a groundbreaking example of brand-financed entertainment, and was nominated for an Emmy Award. Case Study available on request. 

 

A scripted drama set in the high-paced world of New York fashion, Vanity was commissioned by Maybelline NY and premiered on YouTube as short-form episodes, promoted by social influencer marketing.   

 

It was subsequently reformatted and distributed internationally as linear television through Canvas's partnership with Entertainment One.

 

Starring: Denise Richards and Karrueche Tran ("Claws")

Produced by Canvas Media Studios and StyleHaul in partnership with Maybelline NY.